The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!


2006 One Show Interactive Judges

Piero Frescobaldi

Unit 9


Born in Florence, Italy, with wine making origins, Piero has studied biology in the US. In the summer of 1991 a motorcycle ride in the Tuscan hills has brought him in contact with a British film production. A fortuitous encounter that has made him drop his Biology studies and work as an assistant director for a number on international films and commercials. In 1997, Piero was pushed by friends into interactive media, starting unit9, and moving to London. There has been no looking back. The human dimension of interactive communication, the lack of boundaries of the internet, and the emotional awareness of active advertising, have quickly become his main passion and creative focus. As creative director of unit9, Piero has collaborated with agencies and brands alike on every aspect of online communication, picking a few awards along the way. He believes that great communication in all media is achieved through human environments, story telling, and dramatic rhythm. In the current crowded, hectic and loud online panorama, he is reaching for simplicity.




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