The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

2010 One Show Entertainment Judges

Bob Friedman

New York

Robert Friedman is President of's global media and entertainment company dedicated to the creation and distribution of entertainment including TV, film, digital media, and branded content across multiple platforms. A few of the company's feature film assets include the Academy Award winning "The Fog of War," Grammy Award winning "Concert for George, Jay-Z's "Fade to Black," and "Bon Jovi: When We were Beautiful," which recently premiered at the Tribeca Film Festival and Showtime. Numerous TV credits include the Emmy winning History Channel's "10 Days that Unexpectedly Changed America," Grey Goose's "Iconoclasts," the pilot episode of the Emmy and Golden Globe award-winning series "Mad Men," for AMC, Nike's "Battlegrounds", and "Britney: For the Record" for MTV, among others. In addition, developed and manages "driverTV," a first-of-its kind, hi-def video-on-demand channel and multi-platform media destination built to transform the way consumers shop for cars.

Friedman has more than twenty-five years experience as a top-ranking entertainment executive in all facets of the business. Most recently, Friedman was President and a Managing Partner of Classic Media: Harvey & Golden Books Entertainment, the New York-based family entertainment company that is home to Underdog, Lassie, The Lone Ranger, and Casper the Friendly Ghost as part of the company's 3,000 title library. He helped develop the first multi-platform, multi-lingual kids network and branded website across NBC Networks and Telemundo with Scholastic and NBC Universal. He oversaw the production, integrated marketing, licensing and promotional opportunities across all media including feature film, television, and home video in the U.S. and abroad. The Company was sold to a private equity investor and subsequently to a large U.K.-based entertainment company.

From 1991-2003 he held a variety of key executive positions at AOL Time Warner. He spent a decade at New Line Cinema where he held the dual roles of Co-Chairman in charge of Worldwide Theatrical Marketing, Licensing and Merchandising and President of New Line Television, which he launched in 1991. He also served as Chief Marketing Officer for Time Warner and President of AOL, Interactive Marketing, TV, & Ad Sales.

As Co-Chairman of New Line Cinema, Friedman oversaw the marketing and promotional campaigns for all of New Line Cinema's feature films. In his capacity as President of New Line TV, he oversaw the development, production, acquisition and global distribution of film and TV product to network, cable, and pay-per-view. In addition, Friedman managed the licensing and merchandising activity for all of New Line's feature films and TV programs including video games where he managed the development and distribution of games including Lord of the Rings and Austin Powers. He also oversaw the digital, new media and digital activities for all of New Line Cinema's businesses and products.

New Line Cinema accomplishments included a wide array of franchises including The Lord of the Rings trilogy, Austin Powers and numerous series for broadcast and cable networks, including The Mask and Dumb and Dumber as part of a strategy to create world wide entertainment and licensed properties for the company.

Friedman was a member of the original development team at MTV Networks, where for 8 years (1981-1989) he worked on MTV, VH-1, Nickelodeon, and on the development of the pay TV subscription service, The Movie Channel.

Immediately following MTV, Friedman became President of Playboy's Entertainment Group reporting to Christie Hefner. He oversaw a financial turnaround that repositioned the company's existing product portfolio while creating a non-Playboy branded line extension for TV, video and pay-per view for the International and domestic mass markets.

Friedman began his career in advertising, where he was Account Manager, Procter & Gamble at Grey Advertising immediately following his graduation from the Columbia Business School.

His industry honors include being named "Media Man of the Year" by ADWEEK, and named one of the top 100 marketers in the country by AdAge. Friedman serves on the Board of The International Academy of TV Arts and Sciences and has been a member of Young President's Organization (YPO) for over a decade.

Friedman serves on the Morgans Hotel Group board, a global public company that includes the Delano, Royalton, Hard Rock, Sanderson and Hudson hotels where he recently received the Lodging Leadership Award for the "Best Governed Company" in the hospitality space.

Friedman was one of the first men admitted to Vassar College where he received a B.A. in psychology. He earned his M.B.A. from the Columbia University Graduate School of Business. He serves on the Board of Trustees of Vassar and on the Board of Overseers of Columbia Business School, where he was the 2009 Commencement Speaker at the Business School graduation.

In addition, Friedman serves on the boards of The Mount Sinai Medical Center and The Big Apple Circus.

Friedman is married to Dr. Elissa Gretz; Gretz attended Vassar College and most recently headed the Benign Gynecology Division of Memorial Sloan Kettering Cancer Hospital. She is currently on the clinical staff at Mt. Sinai Hospital. They have two daughters, 20 and 18 years old, who attend Williams College.




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