The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Creative Effectiveness Jury

Mariana Peluffo

Regional Creative Director



Mariana is an Argentinian copywriter and Creative Director who loves taking challenges as opportunities. That resilience helped her collaborate with world-class brands such as Coca-Cola, Unilever, Procter & Gamble, GSK, Subway, Under Armour, Toyota, Scotiabank and Samsung.

She was born in Buenos Aires, where she enjoyed working at renowned agencies like Leo Burnett, Grey, Del Campo Saatchi & Saatchi and Ogilvy. More recently, Wunderman Panama and Cheil Central America were the agencies that allowed her to fulfil my interest in adopting new digital technologies. Her passion for creativity let her win prestigious advertising awards at Cannes, LIA, D&AD, New York Festivals, EL OJO de Iberoamérica, SOL de San Sebastián, FIAP, among others.




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