The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Fusion Pencil Jury

Deadra Rahaman

VP, Brand Strategy



Deadra Rahaman, VP of Brand Planning at Huge Midwest is a big vision, dot-connecting, solutions builder. With over 15 years of industry experience, Deadra brings a hybrid background between the worlds of strategy, cultural insights and client relationships. She draws on her unique experiences and perspectives in leading humans, campaigns, experiences, inspiring ideas and others.

Prior to joining Huge, Deadra launched Society Redefined Consulting partnering with agencies to provide brand strategy, planning and cultural insight services. Deadra also worked at shops like Spike DDB, Jack Morton Worldwide and GlobalHue where she was responsible for both national and global brands such as Ad Council, AARP, JBL, NYPD, Chevrolet, Verizon, Cadillac and U.S. Navy.




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