The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Design Jury

Matthieu Aquino

VP, Global Beverage Design & Brand Experience

PepsiCo

New York

Matthieu Aquino is a recognized expert in the field of Design and Innovation, particularly in the context of corporate transformation. Through the implementation of holistic design-thinking systems and multidisciplinary design tools, Matthieu leads a team that crafts curated storytelling across touchpoints.

Matthieu is one of the co-founders of PepsiCo’s Design function. He currently serves as the Vice President of Global Beverages & Brand Experience, where he is responsible for developing design strategy, systems and experiences across the entire $33B beverage portfolio globally, as well as leading new growth initiatives. Over the course of the last eight years, Matthieu has partnered closely with the senior leadership team to build a brand new performance-driven function, adding new talents and strategic capabilities across the organization, both in North America and internationally.

Over the past seventeen years, Matthieu has contributed to the creation and implementation of two design organizations in two multilayered international corporations. He has ensured that design thinking is at the core of the business, impacting the internal culture and significantly growing these respective businesses. Matthieu has held different roles within PepsiCo, with the last one focused on building PepsiCo’s Design capabilities internationally by opening and managing Design & Innovation offices in Russia, Mexico, China and London.

Prior to this, for over nine years at the 3M Company, Matthieu led the global design activities of several divisions such as Consumer and Professional electronics, Automotive, Medical, Office products, and Safety & Security, as well as leading design and innovation within R&D. Matthieu holds an MA in Product Design and a BA in Industrial Design from the Istituto Europeo di Design in Milan, Italy, and a technical degree in Industrial Design from the ENSAAMA in Paris.

Matthieu was born in Paris and grew up close to Versailles. He lived for twelve years in Milan, Italy, the country of his paternal grandparents, which helped him to discover his roots, enjoy the Italian lifestyle and explore Italian creativity. He moved to New York height years ago and lives in Brooklyn.

 

 

 

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