The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Music & Sound Craft Jury

Nicole Hetherington

Co-Founder & Creative

Abel Creative


Nicole believes that creativity's greatest strength is in its ability to solve problems. Rather than pitch ideas she believes in rolling up her sleeves and working alongside her client partners to get under the hood of their needs.

Based on this belief she started Abel Creative Consultancy alongside longterm creative partner Simon Fowler, where they’ve attracted clients like Macquarie Bank, Google + Just Eat.

Throughout Nicole’s successful career she has picked up Pencils, Lions, Effies and many other awards - including a coveted D&AD Black Pencil.




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