The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Fusion Pencil Jury

Güllit Baku

Creative Lead



Güllit Baku was named after the Deutsch soccer player Ruud Gullit. And just like the man, he's been developing a calm, trustworthy and creatively striking game. He first got in touch with advertising in UK before starting as copywriter at BETC.After being awarded the best French creative under 30, he joined Yard to become Lead Creative and spread the "BE THERE, SPEAK RIGHT, DO GOOD" mentality. . Even though his works has been recognized by Cannes Lions and D&AD, the goal of his team remains to have an impact on the entertainment and sport scene.




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