The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show CMO Pencil Jury

Dara Treseder

SVP / Head of Global Marketing & Communications

Peloton

Dara Treseder is a business leader with expertise in building and leading high-performing global marketing, communications and commercial organizations. Dara is currently SVP, Head of Global Marketing & Communications at Peloton—the world’s largest interactive fitness platform. At Peloton, Dara sets the strategy and goals for Peloton’s marketing efforts to build the Peloton brand and drive the company’s growth and international expansion. She also oversees brand & strategic marketing, consumer insights & strategy, communications and creative.

A veteran chief marketing & communications officer (CMO), Dara was previously the CMO of Carbon and the CMO of GE Business Innovations & GE Ventures. Earlier in her career, she led marketing and growth efforts at Apple and Goldman Sachs.

Dara has received several awards and industry recognition for her work. She was recognized by Forbes as one of the “World’s 50 Most Influential CMOs,” by Silicon Valley Business Journal as one of Silicon Valley’s top 40 leaders under 40, by Adweek as one of the “Women Trailblazers,” by Business Insider as one of the top 25 most innovative CMOs in the world, by AdAge as one of the “Women to Watch,” and by Inc. Magazine as one of the “30 Inspirational Women to Watch in Tech.”

A champion of public health, women’s issues and diversity initiatives, Dara is the vice chair of the board of the Public Health Institute (PHI). Dara also serves on the board of PG&E. Dara graduated cum laude from Harvard University with highest honors in the field and holds an MBA from Stanford University.

 

 

 

Follow Us