Over the past 11 years, I've been fortunate enough to do that with big and small agencies alike—from Ogilvy and FCB to leading South African brands like Telkom as an Associate Creative Director and Google Africa. In my years as an Art Director who also dabbles in writing, I've overseen integrated advertising campaigns across emerging channels, TV, radio, print, digital, and social platforms. In working directly with clients I've developed strong relationships to deliver strategic and emotionally-resonant creative that also successfully achieves business goals. Clients I have had the privilege to work with include Beiresdorf, South African Tourism, Aware.org, Visa, Youtube, to name a few.

I'm very passionate about creating content for digital and social media, which lead me to start an online platform called "Missposhglam". I also run a foundation called the Missposhglam Foundation, which runs a distribution program that provides underprivileged female learners and women with sanitary towels to help keep them in school. We currently collect over 40 000 pads a month to help keep more girls in school.