The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Direct Marketing Jury

Micaela Gallino

Creative Director

Joan Creative

New York

Mica Gallino is an award-winning Argentinian Creative Director at JOAN Creative.

She started her career in advertising 12 years ago in her native country and since then she has been making worldly-recognized work for global brands such as Adidas Originals, Alexander Wang, Versace, Keds, The Wall Street Journal, Coca - Cola, among others.

Her work has been internationally awarded by Cannes Lions, The One Show, CLIOs, EFFIES, Jay CHIAT, LIAs, Ojo de IberoAmérica, Lürzer's Archive, El Diente, AdAge, and Campaign.

In 2017, she was named Next Creative Leader by The One Show. Previously, in 2015 she won a TOYP award (The Outstanding Young People of the World). And, most recently she was selected as alumni of the next Cannes Lions ‘See It Be It’ program in 2020-21.

She is obsessed with craft excellence and loves to find ways to use any brief as an excuse to catalyze outstanding actions that make positive contributions to society.

On the side, she is Ambassador of in the U.S. (The biggest LATAM Community of women working in advertising) A community with a great focus on elevating Latinas’ voices and empowering them for a more diverse and inclusive industry.




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