With a degree in Advertising & Public Relations, Xisela López has more than 20 years of professional experience in advertising. She is Executive Creative Director at Spanish ad agency Señora Rushmore, ranked number 1 in Original & Effective Creativity for the last 14 years, where she has worked since 2011. She was named "Woman to Follow" by Anuncios magazine, a lead trade publication, both well-known and highly respected in the field of advertising. She is the author of "The Oranges Will Return", which was translated into various languages. But above all, she considers herself to be an advertising copywriter.