The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show Branded Entertainment Jury

Xisela López

Executive Creative Director

Sra. Rushmore


With a degree in Advertising & Public Relations, Xisela López has more than 20 years of professional experience in advertising. She is Executive Creative Director at Spanish ad agency Señora Rushmore, ranked number 1 in Original & Effective Creativity for the last 14 years, where she has worked since 2011. She was named "Woman to Follow" by Anuncios magazine, a lead trade publication, both well-known and highly respected in the field of advertising. She is the author of "The Oranges Will Return", which was translated into various languages. But above all, she considers herself to be an advertising copywriter.




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