The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2005 Jury

Eugene Cheong



Eugene has been in the advertising business for over two decades. He spent most of his career at Ogilvy, except between 1991 and 1998 during which time he was led astray to worked for the enemies at Batey and, then, at Euro RSCG where he was creative director. His main job is assisting the Regional Co-Chairman raise the quality of Ogilvy's creative product across Asia Pacific. He is also the Creative Director of Ogilvy Shanghai. Eugene was the first Asian to win a Gold Pencil (20 years ago), and the first to have his work accepted by the D&AD (16 years ago). He has won more Gold Lions and Gold Pencils than anyone in Asia. He is the only Asian to be invited to judge both the One Show (twice) and D&AD (only once unfortunately). Last year, he was the Chairman of the Creative Circle Awards, Singapore's premier awards show. With over 700 awards to his credit, Eugene is statistically Asia's most awarded writer. Not bad for someone who flunked English in high school.




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