The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2005 One Show Judges

Calvin Soh

Fallon Singapore

Singapore

President/ Executive Creative Director Calvin is the cornerstone Fallon sought to launch its offices in Asia. As a natural leader, a client advocate, and a highly regarded creative person in the Asia-Pacific region, he and the other partners are responsible for building the Fallon brand in Asia. Calvin started his career in traffic with Ogilvy & Mather in 1990. He became an account executive six months later, Employee of the Year in 1991, and then a writer in 1992. He joined Saatchi in 1996. In just two years, his award-winning work helped make Saatchi Singapore Ad Age’s Global Agency of the Year in 1998, which was the first time a Singapore agency beat illustrious agencies in London, New York, South Africa, and Europe. His campaigns for Toyota, Hewlett Packard, Lexus, Visa, Amex, QUALCOMM, and the Republic of Singapore Navy have won Gold and Silver Pencils in New York's One Show, Lions at Cannes, commendations in London's D&AD, and top honors at Asian regional shows. Calvin has worked in Vietnam, Hong Kong, Malaysia, Tokyo, and the Philippines on Pan-Asian and local accounts. He’s been featured among the “Top 50 Singaporeans” in the national papers. Calvin was ranked No. 1 in Asia 2000 by Campaign Brief and has been in the top 3 for the past four years. Calvin decided to seek a new challenge outside Asia and was heavily recruited by U.S. agencies before deciding to join Fallon in late spring of 2000. Calvin has worked on EDS, United Airlines, TIME Magazine, Georgio Armani, Timberland, Citibank and new business pitches in both New York and Minneapolis. Calvin is the cornerstone Fallon sought to launch its offices in Asia. As a natural leader, a client advocate, and a highly regarded creative person in the Asia-Pacific region, he and the other partners are responsible for building the Fallon brand in Asia. Calvin started his career in traffic with Ogilvy & Mather in 1990. He became an account executive six months later, Employee of the Year in 1991, and then a writer in 1992. He joined Saatchi in 1996. In just two years, his award-winning work helped make Saatchi Singapore Ad Age's Global Agency of the Year in 1998, which was the first time a Singapore agency beat illustrious agencies in London, New York, South Africa, and Europe. His campaigns for Toyota, Hewlett Packard, Lexus, Visa, Amex, QUALCOMM, and the Republic of Singapore Navy have won Gold and Silver Pencils in New York's One Show, Lions at Cannes, commendations in London's D&AD, and top honors at Asian regional shows. Calvin has worked in Vietnam, Hong Kong, Malaysia, Tokyo, and the Philippines on Pan-Asian and local accounts. He's been featured among the “Top 50 Singaporeans” in the national papers. Calvin was ranked No. 1 in Asia 2000 by Campaign Brief and has been in the top 3 for the past four years. Calvin decided to seek a new challenge outside Asia and was heavily recruited by U.S. agencies before deciding to join Fallon in late spring of 2000. Calvin has worked on EDS, United Airlines, TIME Magazine, Georgio Armani, Timberland, Citibank and new business pitches in both New York and Minneapolis. Calvin returned to set up Fallon Asia (Singapore and Hong Kong) in 2002, Since then, Fallon Asia has won the Citibank AsiaPac, VW regional account, INSEAD, Organon (Dutch Pharmaceutical), MTV, CNBC regional and Nike SEA. We've also grown from 5 to about 25 in Singapore and 10 in Hong Kong. And in terms of accolades, have won silvers in One Show (Time Magazine), a silver nomination in D&AD, (MTV) Cannes finalist, Best poster for Asia and gold and silvers at AdFest (VW) and HK4As Gold (United Airlines). Two years after we opened, we were ranked number 7 in Asia for creativity by Media Magazine. Calvin was a marksman and sergeant in the 35th Battalion Singapore Combat Engineers, Amphibious Bridging Brigade. He is at the beck and call of his wife Arlette, son Dylan, daughter Ava and JR, the Jack Russell Terrier. Together, they've trained Calvin well.

 

 

 

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