Brynna Aylward is an award-winning Executive Creative Director / Creative Lead at GUT Toronto. She previously served as Creative Director in GUT’s Miami office, where she was the creative leader behind some of GUT’s most successful campaigns for multiple global brands, including Popeyes, Bud Light Seltzer and Tim Hortons. Under her leadership as ECD at GUT Toronto she’s helped launch multiple campaigns for Tim Hortons, including a fundraiser for its Camp Day Foundation, as well as its recent collaboration with Justin Bieber. From her first days in advertising, Brynna knew what she was after—great work that makes a difference in the world. And it’s something she’s tried to achieve through pieces like “Diverse Snowpeople” for Tim Hortons, which highlighted and celebrated how vastly diverse Canada’s population is. Also, at the height of the pandemic in 2020, she spearheaded Headspace’s first-ever campaign to offer the service for free to all 30 million unemployed Americans. Most recently, she worked on “#SaveItSeeIt”, a Michelob Ultra campaign to bring visibility and attention to women’s sports that inspired a $100M commitment to women’s sports from the brand. Over the course of her career, Brynna has received multiple prestigious accolades, including multiple One Show Pencils and Cannes Lions, as well as being named as one of the One Show and 3% Movement’s Next Creative Leaders in 2019. In 2018, she also was ranked #4 Copywriter by the One Club and #2 Copywriter by the ADC. Prior to GUT, Brynna worked on brands including Ziploc, OFF! Bug Spray, Colgate, Purina, and Allstate at agencies including BBDO and Leo Burnett. When not making ads, Brynna relentlessly pursues the perfect mac and cheese and the ultimate narwhal costume (they’re the unicorns of the sea, you know).