The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Design Jury

Bastien Baumann

Chief Design Officer

Publicis/LeTruc

New York

Bastien Baumann was born in 1979 in the picturesque village of Aix en Provence, France. He gained a postgraduate degree in Graphic Design from ESAM University, PARIS. From 2002 to 2009 he worked as a Designer for a boutique studio in Paris, on clients such as GIVENCHY, CHANEL, VAN CLEEF & ARPELS, DOM PERIGNON, VACHERON CONSTANTIN, CARTIER, ROLEX. In 2010, Bastien became an Art Director at Ogilvy and Mather, Paris and guided the digital artistic direction for LOUIS VUITTON and HERMES. From 2011 to 2013 he was promoted to Senior Art Director and was tasked to build a design department inside the agency to elevate the craft and help winning new businesses. By the end of 2014 the studio had more than 10 designers and help win new Clients such as BABOLAT, JPMORGAN, IBM and VITTEL. In 2014 he moved to New York to build a design department inside OGILVY and serve as a Creative Director on clients like TIFFANY, IBM, COCA COLA and THE UNITED NATIONS. After 3 years, the department includes more than 20 peoples ranging from Creative Technologists, UX/UI to Motion designers and Brand Designers. His major client win where SAMSUNG, FILA, IBM, ROLEX, and THE LINCOLN CENTER. In 2020 he joined the Publicis Groupe to serve as Chief Design Officer and started le truc, a creative collective inside the Groupe. Over the course of his career he won multiple awards including 5 D&AD yellow pencils, 3 Grand Prix at Cannes Lions.

 

 

 

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