The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Film Jury

Bruno Bertelli

Global Chief Creative Officer

Publicis Worldwide


In a GloCal role, Bruno oversees creativity globally for Publicis Worldwide and Publicis Groupe Italy as part of the Executive Committee. Most recently he concepted and implemented the Groupe’s new agency – Le Pub – a model that integrates data, creativity and tech to produce creative and innovative brand experiences for clients. Bruno joined Publicis Worldwide in January 2011 as ECD of Publicis Italy, together with creative partner Cristiana Boccassini. Following the growth of the Heineken client, they were appointed Global Creative Directors at Publicis Worldwide. In May 2016, Bruno was promoted to Global CCO of Publicis Worldwide, a role in which he leads the global creative board and works with clients including Heineken, Nestlé and Barilla. Prior to Publicis Worldwide, Bruno was ECD at JWT Rome on high profile international accounts. Bruno is regularly asked to join and lead major global juries including his role of Outdoor President at Cannes Lions. He has spoken at many industry and business conferences including TED Verona, Advertising Week US/UK/LatAm and Cannes Lions. As the most awarded Italian creative in the world, he has international awards including 119 Cannes Lions (1 Titanium, 2 Grand Prix, 25 Gold), 6 Grand Clios and 1 Grand Prix at the NYF, along with numerous trophies from shows such as LIA, D&AD and The One Show. In 2020 Bruno was recognized as the most awarded Chief Creative Officer in the world; the first time in history that an Italian has reached the top of the prestigious global ranking compiled by The Drum. Over recent years, Bruno has led the creative output at Publicis to new levels, with Publicis Italy being ranked in WARC’s 2020 top 10 Creative 100 and Publicis Worldwide shortlisted for Adweek’s global agency of the year for the last three consecutive years. In 2021 Publicis Italy was recognized 2nd Best Agency of The Year by D&AD and Cannes. Born in Verona, Bruno graduated in semiotics and attended the school of Visual Arts, after which he started his career as a copywriter in New York.




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