The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Film Jury

Ricardo Casal

Executive Creative Director & Partner, North America



Ricardo Casal is the Executive Creative Director North America & Global Partner at GUT. He is one of the most awarded creatives in recent years, including being named the #2 Art Director in the world according to the Cannes Lions Global Creativity Report, and earned the honor of being the first Creative of the Year by Ad Age in its A-List & Creativity Awards alongside his partner Juan Javier Peña Plaza. The pair have also appeared in Adweek’s Creative 100 as the "Creative Directors Who Are Completely Re-Inventing What's Possible in Advertising." Business Insider also named them "Madison Avenue's Rising Stars Revolutionizing Advertising." Since Casal joined GUT, the agency has already earned a number of prestigious industry awards, including: Being named as one of Ad Age’s A-List Agencies in 2021 and Ad Age’s Standout Agency in 2020; and winning multiple prestigious awards from The Clios, Cannes Lions, D&AD, The Effies, The One Show, and The International ANDY Awards, among others. In its first year in the awards circuit, GUT won 6 prestigious Clio Awards for its work on Popeyes, Tim Hortons, Philadelphia Cream Cheese, Skol and Noblex across the Network. They also won a Grand Prix from Cannes Lions in its São Paulo office for its Mercado Libre “Feed Parade” campaign, which also won a Gold Lion. For Popeyes, GUT Miami’s “That Look from Popeyes” campaign won Gold, Silver and Bronze Lions at the Festival as well. Lastly, both GUT Miami and GUT São Paulo were separately named as Cannes Lions Track Independent Agency Of The Year in Reach and in Entertainment, respectively. Over the course of his career, Ricardo has won almost 200 international creative awards, including the Grand Prix in almost all of them. In addition to creating 5 Super Bowl Spots for Heinz, Budweiser, Devour and Burger King, his work has also made its way into the permanent collection of MoMA and has been used as an example in the United States Senate.




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