With more than 20 years of experience, Jessica is an innovative and results-oriented marketing executive with a proven track record of developing and implementing customer-centric marketing programs. Her career began as a Broadcast Producer, and then shifted to Account Management, which led to a role as Vice President of Marketing and Brand Strategy for multiple resorts, ultimately being promoted to SVP Advertising and Content at MGM Resorts International where she was responsible for leading In-House Agency development and management. In her current role as Vice President, Global Creative Services at Sony Interactive Entertainment, Jessica is responsible for client engagement, agency operations and creative workflow and processes. She has extensive experience with creating agile and performance-driven strategies to develop brands by leveraging consumer insights to position products, pricing, and marketing to achieve targeted sales growth and brand recognition. Jessica is known for taking on audacious goals with an entrepreneurial spirit and fierce determination, while developing synergies that unlock customer value, partnerships, benchmarks, and best-in-class experiences. She is highly skilled at leading marketing organizations, cultivating high-performing teams, and bringing out the best in individuals with passion, fairness, and an energetic leadership approach.