Serena is an Executive Creative Director for Accenture Interactive, NYC. Her diverse experience spans branding, digital, traditional, innovation, and experiential roles. A highly awarded Executive Creative Director, Serena has been recognized for a variety of innovation projects, including VR/XR projects for social good and she is listed as an Inventor on several IP Patents. Serena has worked for some of the most recognizable advertising and digital agencies, including Leo Burnett, Ogilvy, and R/GA. She has led the creation of integrated global branding campaigns, suites of apps, social experiments, multi-player branded games, and massive experiential events. Serena has won numerous accolades for her work from One Show Pencils to Cyber Lions to Webby Awards and has been featured in a variety of industry publications.