The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Creative Use of Data Jury

Alejandro di Trolio

Executive Creative Director

Cheil Worldwide

Madrid

Alejandro is a multi-awarded winning ECD, focused on digital creativity and innovation. for more than 18 years, he has been working in Latin America and Europe. Over these years, he has led multidisciplinary creative teams to find new disruptive ways to connect with audiences. Alejandro has extensive experience in independent and global network agencies, such as Leo Burnett, BBDO, MIG, Nucorpa, Territorio Creativo, and Good Rebels. Before Cheil, he was ECD in Good Rebels, leading global creative teams in 5 cities (London, Madrid, Mexico, Colombia, and Barcelona), developing projects based on Creative Data, Social Media, and Branded Content. During his career, he has worked with brands like Samsung, IKEA, Coca-Cola, Toyota, Amazon, Volkswagen, Domino´s Pizza, and Red Bull generating creative strategies and brand positioning in diverse markets. He had serve as a Jury member for Cannes Lions, El Sol Festival, CdeC, El Ojo de Iberoamérica, ADCE, Immortal Awards (LLB), FIAP, WINA, among others, and he had won several internationals awards in Cannes Lions, D&AD, Effie Awards, THE One Show, Caples Awards, Lia Awards, CdeC, El Sol Festival, FIAP, Lovie Awards, IAB Inspirational and Ojo de Iberoamérica. Recently, Alejandro has got Cheil Spain in the second Spanish agency of Cannes Lions by number of metals obtained in 2020/21 edition.

 

 

 

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