The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Branded Entertainment Jury

Theo Gibson

Creative Director, Branded Content



Theo is an award-winning creative, brand strategist and content specialist with over fourteen years of experience in the marketing industry. His never-ending mission to see the beauty and obscurities in life and challenge conventional thinking has led him to work with large global brands, launch effective campaigns and create award-winning films. Theo is a graduate of Humber College’s Advertising and Graphic Design program and an advisor at HXOUSE, where he mentors and runs lectures and workshops for young creatives. He also teaches at George Brown School of Design and sits on the program's advisory committee. With a focus on creative and brand strategy, Theo continuously establishes himself and his partners as progressive creatives and marketers. “Don’t flee from yourself. If you have a quality be proud of it, let it design you whatever it is.”




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