The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Interactive, Online & Mobile Jury

Luciana Haguiara

Executive Creative Director


São Paulo

The passion for digital experiences with art, music, and data, led Luciana to change her career in the early 2000s, when she decided to enter the digital world. From an “offline” copywriter already with some awards in her bag, she started to follow the trends of creativity x technology to create campaigns and projects crafted with innovation. Today with the evolution of communication, her work no longer has divisions, as long as she continues to look for innovative ways to solve problems and build brands. Luciana has worked at agencies such as AlmapBBDO, Suno United Creators, and Ogilvy, and has won over 400 awards at creativity festivals including Cannes Lions, ADC, Clio Awards, D&AD, among others, and has one of her works in the permanent collection of MOMA. She has also served as a judge and chairman of the jury for some of the industry's most prestigious festivals, including Cannes Lions, The One Show, D&AD, Clio, ADC Awards, NY Festival, El Ojo de Iberoamerica, FIAP, etc.




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