The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Green Pencil Jury

Shiny Lee

Creative Director



Shiny Lee is a creative director at Whatever Taipei. Through her journey in the world of creativity, she has traversed the globe working at leading agencies in New York, Tokyo, and Taipei, creating award-winning campaigns for brands like Uber Eats, Momentum Bikes, Gogoro, and 7-Eleven. Shiny holds degrees from Waseda University and Parsons School of Design. She is also the co-founder of the Taiwan Emoji Project, which promotes, explores, and translates Taiwanese experience into the universal pictorial language.




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