The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Cultural Driver Jury

Nadine Müller-Eckel

Head of Strategy



With a background of 13 years in German agencies like Aimaq & Stolle, Jung von Matt and Heimat as well as international shops like R/GA, TBWA and as CMO for the DTC start-up Sitzfeldt, Nadine just recently joined Anomaly Berlin as Head of Strategy. Throughout her career Nadine had the chance to work for many prestigious clients including Google, Netflix, Nikon, Opel, Spotify and E.ON matching deep German and European grounding with a lot of international experience, applied across brand, cultural and communication strategy. But her rigor is just as strong for the smaller brands and ideas that deserve to grow big. So beyond her 'day job', Nadine is sitting on the board of Klim (regenerative agriculture), is an advisor to the Berlin Founders' Fund (with particular focus on initiatives to support female founders), a founding member of the female collective and engaging in other diversity related projects. Above all, her true passion for strategy stems from the ambition to help brands resonate with people through genuine and relevant cultural impact.




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