The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Creative Use of Data Jury

Rey Peralta

Head of Creative Technology

Milk Agency

New York

Rey is Milk’s evangelist of creative technologies. With a focus on innovation, Rey has spent over 20 years working with various agencies and brands. Most recently at Deutsch, Rey won several Cannes Lions awards partnering with Twitter and Microsoft. Previously, in roles at Mother, Digitas and Organic, Rey produced award winning work including the launch of a multiplatform Sour Patch Kids video game, Intel’s world’s largest interactive screen at CES, Equinox’s MyEQ connected fitness platform, rich internet applications for IBM, and award winning global campaigns for American Express and Samsung. His latest work can be seen through the UK based data company InfoSum, where he helped lead a website re-design and positioning exercise several months before the client was able to raise $65m in their Series B funding round. When Rey isn’t working closely with clients on building innovative solutions, he’s either renovating his home in upstate New York, or playing legos with his 3-year old son, Quin.




Follow Us