Born and raised in Brasília, Brazil, Saulo Rocha is the Executive Creative Director and Head Of Art of DAVID Madrid. In 2021 he was listed in Adweek’s Creative 100 and ranked #4 Creative Director in the world by the Cannes Lions Festival after winning 3 Grand Prix, 1 Titanium and 13 lions with 5 different projects in the 2020/2021 edition. In September 2019, along with Pancho Cassis and André Toledo, he established DAVID Madrid. Less than 6 months later, they were producing Turkish Airlines’ 2020 Super Bowl campaign, a first for Spain. In its short history, DAVID Madrid has been working for big brands such as: Burger King, Milka, Halls, Netflix, Coca-Cola, Dole, Twitter, Unilever Asia, Danone, Corona, among others. For two years in a row, DAVID Madrid was the most awarded Spanish agency in the D&AD, and the most awarded Spanish agency in a single edition in the Cannes Lions Festival to date. Before joining DAVID Madrid, Saulo worked for 12 years in three different LOWE offices: Brasília, São Paulo and Madrid. In the last one, LOLA MullenLowe, he became Global Creative Director and helped the agency in being ranked as WARC’s best agency in Europe in 2019, and one of the Top 10 European Agencies of the Decade according to Cannes Lions.