The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Brand-Side / In-House Jury

Gianmaria Schonlieb

Brand Creative Director


New York

Gianmaria Schonlieb is a Creative Director with extensive experience in advertising and art direction. A community advocate, he is determined to bring a spotlight on LGBTQ+ and other issues through his work. He has created campaigns for many brands including Google, Star Wars, Dodge, Forever21, and Coca-Cola's Super Bowl to name a few. And he's worked at some of the industry's most awarded agencies including Wieden+Kennedy Portland and Shanghai and B-Reel in NYC. Gianmaria is currently the Brand Creative Director for the rideshare company Lyft after building and leading the creative team at D2C start-up Burrow. In 2015 he was named one of the “30 most creative people in advertising under 30” and his work has been widely recognized in the industry including the Clios, One Show Interactive, Webby, Communication Arts, and FWA. His works have also been featured in the American Photography Annual as part of the world’s best photography. He's judged at other award shows around the world including The American Photography Annual, LeBook Connections, The New York Film Festival Awards, and more.




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