Within Creative Shop, Shanteka leads the Scaled team, accelerating the fastest growing businesses on Meta’s platforms. She is a former Executive Creative Director with experience building multicultural and general market advertising campaigns for the Fortune 500 and was listed by Business Insider as one of the Top Creative Women in Advertising and twice named among Black Enterprise’s Top Women in Marketing and Advertising. She is an evangelist of cultural fluency as Cofounder and Chief Brand Consultant for These Trillions and as a lecturer at University of Texas, Austin. She is a writer. Her work has been published in the Chicago Reader Pure Fiction issue, the Paris Review and the 2021 Best American Short Stories anthology.