Michelle St. Jacques is on a mission to build brands that more people want to hang out with. Since she joined Molson Coors as chief marketing officer at the start of 2019, she has combined her passion for marketing with her inherent talent for modernizing iconic brands, reshaping the company’s marketing vision in the process. Her vision can be felt strongly within new innovations like Topo Chico Hard Seltzer, Vizzy Hard Seltzer and Blue Moon LightSky, and in recent advertising with Coors Light’s “Made to Chill” campaign. Michelle’s willingness to execute bold, unexpected ideas and “move at the speed of culture” has resulted in more buzz and excitement around Molson Coors’ brands than ever before. While Michelle’s track record and progressive approach to building brand equity have made her stand out in the marketing field, her goal of leading the industry in building inclusive brands has reinvigorated the way Molson Coors approaches marketing. Prior to Molson Coors, Michelle led global brands & capabilities at The Kraft Heinz Company. She is originally from Toronto, and now lives in Chicago’s Lakeview neighborhood. When she isn’t playing outside with her two sons or talking beer to her sommelier husband, Michelle loves to be outside running or hiking.