The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 Green Pencil Jury

Tereza Svěráková

Chief Creative Officer

Oak

Prague

Prior to founding her own agency OAK (One of a kind) Tereza was 8 years CCO and finally CEO of Young and Rubicam Prague (now VMLY&R). She started her advertising career 25 years ago, however, her love for advertising manifested way before. When she was 17, she attended a demonstration against the Communist regime holding a self-made banner saying: “Who if not us, when if not now.” The sentence later became the official slogan of the Czech Velvet Revolution. Tereza is the most awarded creative on the czech market, for her work she received numerous awards including LIA, Clio, D&AD, One Show and Cannes Lions. She also served as a jury member at all of these festivals. In 2017, Adweek magazine named her one of the top global leaders who are reinventing the industry.

 

 

 

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