The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2022 IP & Products Jury

Alexandre Vilela

VP Creative Director


Sao Paulo

Alexandre graduated in Advertising and specialised in Graphic Design at Berkshire College of Arts and Design in Reading, England. Alexandre Vilela was originally an art director. To be honest: one never stops being an art director. Now working as Vice President Creative Director at BETC Havas, Alexandre has worked for the leading players in Brasil: former CCO at Havas+, former Creative Director at Publicis São Paulo and, before that, Creative Director at Y&R São Paulo and Art Director for other top Brazilian agencies like DM9DDB, Lowe-Loducca, Borghierh-Lowe, Lew’Lara/TBWA, DPZ. With more than 20 years of experience in the advertising industry, Alexandre has worked for huge national and international brands, such as Heineken, AMBEV, Coca-Cola, HSBC, Itaú Bank, Johnson’s, Procter, Vivo Telecommunications, Mitsubishi, Hyundai, TIM Telecommunications, NOKIA, TAM Airlines, Azul Airlines, Timberland, Hershey’s, and Chupa Chups, among many others. He is also awarded on several national and international advertising festivals (25 Cannes Lions and even more on One Show, D&D, CLIO, Epica, LIA, Ojo de Ibero America, and others). Oh! And I also have a band: BLACK BUS. You can check it out on Spotify.




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