The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Health & Wellness / Pharma Jury

Sarah May Bates

Vice President / Creative Director


Los Angeles

Sarah May Bates is a Vice President / Creative Director and content director at RPA Advertising, working primarily on the Honda brand. Born and raised in Los Angeles, she’s married, with a 4-year-old and a 2-year old, and she’s passionate about mental-health awareness. Sarah has a master’s degree in marriage and family therapy and hosts, “Help Me Be Me,” one of the top health podcasts on Apple podcasts — all about creativity and mental health. She also owns and operates — a site full of practical tools and inspiration to become your best self. Half-Korean and half-English, Sarah speaks on topics related to self-advocacy and equal representation in the advertising industry. Sarah has been nominated for an Emmy and featured at the Sundance Film Festival, and in The New York Times, the Los Angeles Times and on Huffington Post. Sarah May has also taught master’s level integrated advertising at The Academy of Art in San Francisco. Sarah believes “Ideas should be easy to feel. I believe in the power of clarity and authenticity. This is the way I write, manage and communicate. I absolutely love to make things: This is what drew me to creative work—I have a thirst for telling visual stories and solving business problems.”




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