The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Cultural Driver Jury

Alvaro Bretel

Head of Strategy, MEA

VIRTUE Worldwide


Alvaro is a Peruvian strategist with over 12 years of experience, having worked in agencies like Wunderman, MullenLowe and Grey. Moved to Dubai in 2016 and, a couple of years ago joined VIRTUE Worldwide as Head of Strategy for Middle East and Africa. Alvaro has over 100 awards and recognitions from national, regional and international award shows like Effie (MENA, LATAM and Peru), WARC, One Show, Clios, Cresta, Dubai Lynx, Ad Stars, Caples, Loeries, El Ojo de Iberoamérica, MMA, IAB, Adforum, among others. Alvaro has also been an instructor and guest speaker for several advertising schools like Miami Ad School (Peru), Escuela Superior de Creativos (Argentina), Brother (Peru), Planning Academy (Costa Rica), industry events like ‘Consumer Profile 2019’ (Costa Rica) as well as a professor, guest speaker and visiting lecturer for several universities in his home country and UAE (Universidad Peruana de Ciencias Aplicadas, American University of Dubai and Canadian University of Dubai).




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