The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Anna Karina Brockes

Creative Director

Accenture Song

São Paulo

I’m a proud mother, copy nerd, writer at heart, a creative director, and a psychoanalysis, who believes that a great idea always comes from a genuine feeling. In more than 20 years as a creative, I built a strong portfolio of work for a variety of clients such as Unilever (Dove, Seda, Knorr e Kibon), Mondelez (Oreo, Tang, Clight, Lacta, Trident), Ambev (Antarctica), Coca-Cola, Intel, Natura, The Body Shop, Makro, Royal Canin, Docol, Gerdau, Philips, Mastercard, PagSeguros, Gerando Falcões, Itaú, XP and Volkswagen. That demonstrates the breadth of my experience across traditional and digital media, including everything from broadcast TV to writing in the social media space and Live Marketing. In the last five years, I could embrace new challenges Inspiring and motivating a creative team and also amplifying the experience working with and presenting to clients of all levels. I’m good at advocate for the work, but I’m also listening and internalize feedback so that we can come back with creativity that exceeds expectations. I’m both a hands-on copywriter and a natural leader. Commitment to excellence, anticipating issues, and communicating with diplomacy, identifying emerging platforms and trends to drive innovation. That’s why I got the first Lion for Brazil in Promo Category at Cannes Festival for iPod in the Popsicle Promotion. In my time, I’m a blogger: I love to write about maternity and life. I released my debut book on the subject in 2021: Maeternidade.




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