The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Branded Entertainment Jury

Wain Choi

Executive Creative Director

Zulu Alpha Kilo


Wain has returned to Toronto after 16 years abroad, most recently as Chief Creative Officer/EVP at CJ Live City in Seoul, Korea. His well-respected career has taken him across the globe to Europe and Asia. He has held leading creative roles in major global advertising agencies including Cossette, Young & Rubicam, Dentsu, Ogilvy and Cheil Worldwide. Wain has extensive experience in leading global brands such as Nike, Coca-Cola, GM, Ford, Toyota F1 and Samsung. His works have been recognized and awarded at Cannes Lions, D&AD, The One Show, Clio Awards, London International Festival, New York Festival, Spikes, Adfest and others. In addition, his extensive jury duties include Cannes Lions, D&AD Foreman Jury, The One Show, Spikes Jury President, Adfest Jury President, Cristal Jury President, AdStars Jury President, Clio, Dubai Lynx, Red Apple, New York Festivals, Kam Fan Award, etc. Wain Choi has been a keynote speaker internationally including Cannes Lions 2017, Dubai Lynx 2015, AdAsia Bali 2017, A Fireside Chat Singapore Advertisers Association 2017, Goafest India 2018 and Brand Magic Summit Mauritius 2018.




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