The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Experiential & Immersive / Integrated Jury

Isabela Ferreira

SVP, Creative Director

Leo Burnett


Isabela Ferreira is an SVP, Creative Director at Leo Burnett Chicago. She has led integrated, cross-platform creative for Campbell’s, Global P&G Always #LikeAGirl, Allstate and Kraft brands. Her contagious drive and passion for brand-building ideas consistently deliver business results and earns accolades in the industry. She came to Leo Burnett from EnergyBBDO in 2014, where she led work for Wrigley’s U.S. and global brands, including 5 Gum and Orbit Gum. She also led and created work for Canadian Club, the Chicago White Sox, Lay’s, Altoids and Bud Light. Before then, Isabela was at Y&R Chicago, developing integrated creative platforms for Miller Lite, Barilla,, Hilton Hotels and Sears. Originally from Rio de Janeiro, Brazil, Isabela started her career at KesselsKramer in Amsterdam, where she learned firsthand the power of disruptive ideas and great design. Her work has been recognized by Cannes Lions, The One Show, D&AD, the Clios, Communication Arts, Lürzer’s Archive, Art Director’s Club, The Effies, and is also part of the permanent collection at MoMA.




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