The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Interactive, Online & Mobile Jury

Derek Fridman


Work & Co


Derek Fridman is a design partner at Work & Co. Specializing in rapid prototyping and design for retail environments, emerging platforms, and connected experiences, Derek is known for leading design and user experience teams in strategizing new experiences from scratch. At Work & Co he’s helped create new fan products for the NBA, PGA Tour and Traeger Grills. Since its founding nine years ago, Work & Co -a global design and technology company- has been on the Ad Age A-List, been named Digiday's Agency of the Year, been on FastCo’s Most Innovative Companies list twice, and dubbed one of the “most consequential agencies of the decade” by Forbes. Prior to Work & Co Derek was Chief Design Officer at Huge, and brings more than two decades of experience, including roles at SapientNitro, Razorfish, and his own design studio. In that time he applied his design expertise to Warner Brothers, Google, Under Armour, McDonalds, AMC Theatres, Disney, Adidas, Lucasfilm, and The NBA. Born in Puerto Rico, he's worked on both coasts and in Europe, and holds a degree in Visual Communications from the Art Institute of Atlanta.




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