The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Out of Home / Print & Promotional Jury

Caroline Friesen

Partner/Creative Director



Caroline Friesen is a Toronto based, award-winning Creative Director and Partner at the independent Canadian agency Rethink. Caroline’s work has been nationally and globally recognized by Applied Arts, D&AD, Communication Arts, ADCC, Effies, Cannes Lions, and the One Show. With every project she undertakes, Caroline strives to find cultural and universal truths that elicit an emotional and positive response - all while remembering to enjoy the process and not take the work too seriously.




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