The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Social Media Jury

Larry Gordon

Group Creative Director

Laundry Service

New York

Self-described as “Tupac at an ad shop,” Larry is currently a Group Creative Director at Laundry Service. His main focus in advertising is connecting brands to culture and his current brands are Google, Meta, Jordan Brand, and Hennessy. Aside from that, he is a back pocket book reader, object painter, Ancient Alien travel enthusiast, aspiring Pokémon master, Herald of Galactus, and wolf. Recognitions include Adweek’s The Creative 100 and Ad Age’s Creativity Awards Creative Director of the Year Finalist. Larry is a M. Ad School of Ideas graduate and teacher. His previous work experience includes Alma and 360i. Over his career, he’s created broadcast, digital, and social campaigns for big brands like Champion, McDonald’s, Oreo, Tobacco Free Florida, and Canon.




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