The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Health & Wellness / Pharma Jury

Jason Graff

EVP Executive Creative Director

Area 23

New York

Jason has advertising in his blood. His father was one of the madmen at DDB who helped create the golden age of advertising, and this inspired Jason to follow in his footsteps. Before joining AREA 23, Jason held Executive Creative Director posts at Publicis and the Kaplan Thaler Group. He racked up consumer awards on Wendy’s, Trojan condoms, Hot Pockets and Abbott nutrition. But it was his work on Similac that put him on a more inspired career path. “I created the Sisterhood of Motherhood campaign to expose the unnecessary and toxic mommy judgment and urged healing and acceptance in the community. It wasn’t about buying a brand, but rather buying into one. From that moment, I only wanted to work on brands that would make a real difference in people’s lives.” Shortly after, Jason joined AREA 23 with the mission of creating life-changing work that had unbridled craft and creativity. This was a lofty goal in an industry known for safe work, but Jason believed it was time for health and wellness to have its own golden age. Jason’s eternal optimism and non-stop drive to do the best work in the world paid off. For 5 years in a row, Jason has been one of the most awarded creatives in the healthcare industry earning 25 Cannes Lions, including 2 Grand Prix, 23 One Show Pencils, including One Show’s #1 Group Creative Director, 15 D&AD pencils, 32 CLIOS, including 2 Grand CLIO’s, 25 LIA’s, including 2 Grand LIA’s. His creative contributions have also resulted in AREA 23 being recognized as Agency of the Year in each of these shows. Jason has also dedicated his career to mentoring young talent. He taught at the School of Visual Arts for 7 years, and created ‘Use Your Words’, a craft course to enrich the copy department at AREA 23 and other IPG Health agencies. Jason is the proud father of two children and one dog, and he hopes all three will follow in his advertising footsteps.




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