The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Effectiveness Jury

Chris Gurney

Group Creative Director



Chris’s experience spans multiple categories, brands, disciplines, and cultures - throughout Asia. A creative leader, advisor, start-up investor in sustainable energy, and avid crypto art collector and creator. He began experimenting with creative expression by spray painting trains and walls in the underground Melbourne graffiti scene in the late 80s and early 90s, before moving into digital art. Throughout his career, he has collaborated with technologists, digital artists, and designers from all around the world on award-winning projects. He has founded his own sneaker apparel brand and now experiments in more Web3-related areas, recently working with Diageo to launch their first NFT series and with Coca-Cola on their Coke Creations platform with Virtue Worldwide.




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