Chris’s experience spans multiple categories, brands, disciplines, and cultures - throughout Asia. A creative leader, advisor, start-up investor in sustainable energy, and avid crypto art collector and creator. He began experimenting with creative expression by spray painting trains and walls in the underground Melbourne graffiti scene in the late 80s and early 90s, before moving into digital art. Throughout his career, he has collaborated with technologists, digital artists, and designers from all around the world on award-winning projects. He has founded his own sneaker apparel brand and now experiments in more Web3-related areas, recently working with Diageo to launch their first NFT series and with Coca-Cola on their Coke Creations platform with Virtue Worldwide.