Philip’s passion for riding on all kinds of boards when he was a kid paved his way into the sports & entertainment culture. After high school he moved to Munich to be closer to the Alps. He became a professional snowboard guide, worked for a snowboard startup and graduated with a master’s degree in communications and psychology from Munich University in 2006. His marketing career started at advertising agencies like DDB and Scholz & Friends after which he joined Adidas global headquarters holding a leading Digital Marketing role for central Europe. Philip has been with the Coca-Cola Company for a decade now and has headed Creative Content for different Coca-Cola brands in different geographies. His creative work won numerous Effie, ADC and Cannes awards together with Coke‘s advertising agencies. Since 2021 Philip has been overseeing Culture and Entertainment Marketing at Coca-Cola in Europe. His recent work spans from the launch of Coke’s new global Music platform “Coke Studio” to marketing programs in partnership with Disney and Fashion collaborations with Highsnobiety. Philip lives with his family and a horse in Berlin, Germany.