The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Effectiveness Jury

Jerry Hoak

Executive Creative Director / Managing Director

The Martin Agency


Jerry Hoak is an executive creative director and managing partner of The Martin Agency. Under Jerry’s leadership, the creative department has grown by 35% — and has doubled in multicultural representation since he joined the agency in 2016. He has led successful new business pitches for clients including Buffalo Wild Wings, CarMax, DoorDash, Royal Caribbean, Busch Light and Bud Light Seltzer. In 2020 and 2021, he helped Martin earn Adweek’s back-to-back U.S. Agency of the Year honor. Prior to joining Martin, Jerry spent more than a decade in New York at Droga5, Ogilvy and TAXI. His work for Prudential was featured on “Freakonomics” in an episode titled “How to Make a Smart TV Ad.” And his Google Android commercial, “Friends Furever,” became the most shared ad of all time. Jerry is a childhood cancer survivor, loyal husband, devoted father and fierce competitor.




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