The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Creative Use of Data Jury

Rodrigo Jatene

Chief Creative Officer

DDB Chicago

Chicago

Rodrigo Jatene is the Chief Creative Officer of DDB Chicago, leading the overall vision, culture and product of the legendary agency as it evolves into a future-forward creative powerhouse. Prior to DDB, Jatene spent 7 years at Grey. First, running Grey Brazil as Co-President & CCO, then as CCO of Grey West, overseeing the Los Angeles and San Francisco offices. From his first day with the network, he sat on the Grey Global Creative Board as a permanent member. Throughout his journey, he led his offices to unprecedented achievements, landing 30+ new brands and winning more creative and effectiveness awards than any other office had ever won, taking up the network’s #1 creative post for 3 years in a row (2017, 18 & 19), as well as Brazil’s most innovative agency (2016, 17 & 18). Jatene was also a driving force behind Grey Latam's historic back-to-back Cannes Lions' Regional Network of the Year (2017 & 2018). Throughout his career, he has won 68 Lions at Cannes — including a Grand-Prix in 2018 — plus numerous medals in all the most prestigious festivals around the globe, such as D&Ad, OneShow, Clio and LIAs, and 40+ Grand-Prix at shows like Andy Awards, Effie Awards, New York Festivals, El Ojo de Iberoamérica and CCSP. Some of his campaigns figure amongst the acclaimed lists of Gunn Report, AdAge's Award Report and Big Won Rankings. Jatene is also one of the few people in the industry to achieve in 4 different opportunities a Cannes Gold Lion followed by a Gold Effie for the same project: ‘Corruption Detector’ in 2018, ‘The Colour of Corruption’ in 2017, ‘Bentley Burial’ in 2014 and ‘My Blood is Red & Black’ in 2013. With over 23 years of experience, he has created campaigns for brands of almost every industry, working in agencies like Leo Burnett Tailor Made, DM9DDB, AgenciaClick, EURO RSCG, McCann Erickson Madrid and Wunderman Brazil. Over these years, he had the honor to serve and chair juries at festivals like D&Ad, Cannes Lions, Andy Awards, New York Festivals, El Ojo, Wave Festival and CCSP. Jatene has 2 sons, a lovely wife, and a serious sports addiction — while off-duty, if he's not watching or playing soccer, baseball, basketball or football with his kids, he's probably training for his next triathlon race.

 

 

 

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