As Executive Creative Director at dentsu creative, Bridget Jewell leads the Social Creative Lab. This growing team of 60-plus creatives is tasked with creating culturally relevant and breakthrough content across social and digital channels for big brands like Burger King, 7-Eleven, Oreo and Kroger. Prior to dentsu creative, as a creative director at Periscope, she led creative work for Trolli, Hefty and more. Her passion for channel-first creative has helped organizations leverage social, influencer and digital channels to better tell their stories, connect with their customers and drive sales all while navigating the ever-changing landscape of innovation. She facilitates work that not only works, but has also garnered earned media accolades and awards from One Show, D&AD, the Webby’s and the Effies.