The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Sustainable Development Goals Pencil Jury

Martta Kallio

Senior Creative

United Imaginations


Martta is a seasoned Creative with a focus on value-based marketing. In the past 12 years, she has worked with various local and global corporations and NGOs, leading projects and creative that combine effectiveness with responsibility. From tackling climate crisis and structural loneliness to equalizing sports and furthering conflict mediation, her work has been recognized in international press from CNN to Forbes, and multiple award shows from national competitions to Eurobest, Effie, One Show, Cannes and UEFA Grow Awards. For Martta, the job is all about finding the heart and bringing it on the table. She believes in creating lasting experiences that are relevant in the cultural moment while steering brands towards sustainable future goals. She sees that the world-changing power of brands lie in their potential to create a human impact on an individual level. Every mass movement starts with personally felt tiny nudges to the right direction.




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