The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 IP & Product Design Jury

Emilie Lasseron

Head of Strategy


San Francisco

A seasoned leader working at the intersection of innovation, brand, and design, Emilie is passionate about identifying growth opportunities and creating holistic experiences for forward-thinking organizations. At fuseproject, Emilie leads the strategy practice which spans innovation strategy, design research, service design, brand strategy, and business design. She oversees all strategic output for the studio, bringing together rigor and creativity in the service of creating impact through design. Emilie brings over 15 years of experience delivering creative solutions for companies across a range of industries. She previously led strategy and teams in creative consultancies and on the client-side, including IDEO, SMART Design, Wolff Olins, and Chobani. Emilie has served as a judge for Core77 Design Awards Juror in the Health & Wellness category and for the non-profit organization Women In Innovation.




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