The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Direct Marketing Jury

Farrokh Madon

Chief Creative Officer APAC

Merkle B2B


In a career spanning Singapore, Amsterdam and India, Farrokh has garnered over 200 prestigious advertising awards. He has won Cannes Lions, a highly coveted D&AD Silver Nomination and the only Grand Prix in the history of the Effie Awards in Singapore. Work done on his watch has featured on CNN’s Anderson Cooper show & FOX TV in America. Farrokh is also a winner of the Creative Director Of The Year Award given by the Institute of Advertising Singapore, at its Hall Of Fame Awards. Outside advertising, Farrokh and his wife launched an ice cream brand that was rated as one of the Top 5 artisanal ice cream brands in Singapore by Channel NewsAsia. He has also written a novel. It briefly sat on the Top Sellers shelf of bookstores in Singapore.




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