Pablo Marques, also known as Pabs, is a Designer by trade and serves as the Chief Creative and Design Officer at Handsome. Currently a citizen of Da People's Republic of Brooklyn, he has lived and worked in London, New York, Toronto, São Paulo, Rio, and Brasilia and is both Brazilian and British. Pabs started his career as a developer, later becoming a designer. Today his work encompasses digital product and experience design, advertising, and branding executed for global clients, such as Adidas, Apple, Meta, NBCUComcast, and Nike. His work has won awards at every major show — Cannes, The One Show, and the D&AD, among others. He believes all companies ultimately exist to serve human needs and that creativity and design are some of the most powerful tools to help them do that. In the past, Pabs has worked in different creative capacities at R/GA, Wieden+Kennedy, BBH, Possible, and Elephant.