The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

One Show 2023 Out of Home / Print & Promotional Jury

Pepe Montalvo



Mexico City

50 years of age. 30 years of experience. Copywriter in Y&R, Saatchi & Saatchi, Leo Burnett & Ogilvy in México from 1992 to 2015. He founded Montalvo in 2015 and the agency was named Independent Agency of the Year that very same year at the Círculo Creativo of Mexico, and some media. The agency has ben named Independent Agency of the Year several times since then by the most important business & advertising media, and various festivals and rankings. As a creative, he has won the first and only lion for Mexico in Film Category at Cannes, plus 12 other lions, and other 800+ awards in festivals such as One Show, D&AD, Clio, LIA, Effie and Regional and Local festivals. He has been part of the jury at Cannes, LIA, Clio, and President of the Jury many times in Regional and Local festivals. He loves photography and collecting books, records, instruments, and movies (yes, Blu-Rays). He loves María, his wife, and his sons Nicolás and Sebastián.




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